The Honest Math
Why $150?
Because $150 is what the work actually costs. Not 3% of your home's value. Not $10,500. The real cost. Here's the breakdown.
What the $150 Covers
The Actual Work of Listing a Home on the MLS
About 30 minutes of broker time, MLS access fees, and ongoing oversight. No mystery. No hidden steps. No reason it should cost $10,500.
Listing review
10 minutesA licensed Texas broker reviews your listing for accuracy, compliance with MLS rules, and disclosure completeness.
MLS submission
20 minutesWe submit your property to your local Texas MLS — the same database every agent in your market uses.
Syndication monitoring
OngoingWe confirm your listing flows out to Zillow, Realtor.com, Redfin, Trulia and confirm photos land correctly.
Broker availability
Throughout listingEmail and phone access to a real Texas-based broker for the duration of your listing.
The Real Question
So what does a traditional listing agent do with the other $10,350?
Here's the honest answer most agents won't give you: in 2026, the listing agent's job is mostly waiting.
Buyers find homes on Zillow. They schedule tours through their own buyer's agent. They submit offers through their own agent. The listing agent's primary modern function is data entry, availability, and showing coordination.
That's a real service. It just isn't a $10,500 service.
The 3% commission was set in a pre-internet era — when agents physically drove buyers to homes, controlled the listings database, and held actual informational leverage. The internet eliminated that leverage in the early 2000s. The pricing never adjusted.
We adjusted it.
If you want a full-service agent — someone to handle showings, negotiate offers, and walk you through closing — you can have one. We offer that too, as a clearly priced add-on. But you shouldn't have to pay for it just to be on the MLS.
The Fine Print (There Isn't Any)
What $150 doesn't cover.
We'd rather tell you up front what isn't included than have you find out later.
- A licensed agent attending your showings (add-on: $150/hr or upgrade to Full Representation)
- Professional photography (add-on: $299)
- Yard sign and lockbox (add-on: $99 and $75)
- Contract negotiation help (add-on: $150/hr or upgrade to Full Representation)
- Optional buyer's agent commission — you choose whether to offer one and how much
Everything is optional. Everything is a la carte. The $150 gets you on the MLS — the part that costs you $10,500 with a traditional agent.
Savings Calculator
How much will you pocket when your home sells?
Drop in your home's value. See what you keep instead of writing a $10K+ check to a listing agent at closing.
3% listing agent
$10,500
Lone Star flat fee
$150
You keep
$10,350
Math assumes a 3% listing commission, the Texas norm. Some agents charge more. Lone Star is always $150 flat regardless of your home price.
Ready when you are
List your Texas home for $150.
Enter your address. Live on the MLS in 24 hours.
Prefer the full-service route? See all packages